Our Story

This is our story. This is our WHY.

Our journey has been anything but ordinary. Love, loss, resilience, and hope—we’ve faced it all. And through it, we found our purpose: to create something that empowers, encourages, and inspires others to keep going.

We met in 2017 and have been inseparable ever since. Through every stage of life, we’ve been each other’s biggest supporters—navigating love, laughter, trials, growth, and even pain. While we’ve shared countless joyful moments, it’s through our hardships that we’ve truly grown.

From a long-distance relationship to having everything we own stolen, to facing a cancer diagnosis, our journey has been nothing short of an adventure.

The Birth of Radically Radiant

Radically Radiant began in 2020 as a passion project for Maddie—combining a lifelong love for fashion with a growing advocacy for mental health awareness. But it wasn’t until Ian’s cancer diagnosis that we truly understood our purpose.

What started as a creative outlet quickly became something much bigger. During one of the most difficult seasons of our lives, we realized just how much words of affirmation matter. In our darkest moments, encouragement became our light—and we wanted to share that light with the world.

More Than Just Apparel

Every piece in our collection is designed with purpose. You’ll notice that almost all of our apparel features a positive affirmation on the front—and a message displayed on the back. That’s intentional.

The front is a reminder for yourself when you look in the mirror.
The back is a message for every person you pass—because you never know what someone else is going through.

Our Mission

In a world that often feels heavy, our goal is simple:
To encourage, uplift, and bring light to the darkness.

Join the Movement

Radically Radiant is more than just apparel—it’s a movement of love, hope, and encouragement. Wear your affirmation proudly and spread positivity wherever you go.

With love and gratitude,

Ian & Maddie